Pop up stalls have been around for a while already, but many online-only retailers are still a bit shy about going offline in the search for new customers, due to all of the costs that they assume must come with the business. The fact is, yes it is going to cost you some money, but it is also much cheaper than having a permanent retail location, and you have to spend money to make money. Hopefully these marketing ideas will help ease the minds of those skeptical internet retailers who haven’t taken the plunge yet.
1. Social Media
This method should be obvious and fairly self-explanatory, and is particularly useful for businesses that have already built a loyal, and hopefully local, fan base online. By using social media, your followers can actually follow you in the real world as you pop up in different places in the surrounding towns and malls.
2. Go Local
So, we know that social media is great for connecting to people all around the world, but when you’re trying to market a pop up stall you need more local eyeballs. You could try to find out where your local potential customers are gathering online to discuss products like yours, or you could push yourself even further in to the offline world and go to a farmer’s market or similar event. If you plan on sticking around in the same general area for a reasonable amount of time it may be worth the time to get involved in the community.
3. Piggyback Marketing
What’s better than having a successful marketing campaign? Having someone else do it for you, of course. Piggyback off the marketing that another business does, by making a deal to sell your goods inside of their already established location; a store inside a store.
Start by approaching small local businesses that sell similar, but not competing, goods to what you intend to sell. Ask the owner if they would consider letting you set up shop inside of their space, in return for a cut of the profit of course. You may be surprised at how many store owners will gladly take this opportunity to pay off a chunk of their rent by letting you stay for a while.
4. Be Cool
Word of mouth is still one of the greatest sources of free marketing that you could hope to get. When you have a mall pop up stall you already have the initial foot traffic, and that’s more than half the battle right there, but the key is to take advantage of that and make those people want to tell everyone else about you and your products.
When someone tells a friend about your stall, and then that friend tells a friend and so on, it’s better than a thousand followers on Twitter or Instagram because most of them will never have a chance to get to your physical location.
For more information on pop up stalls, carts, and kiosks visit Westfield Specialty Leasing and get your foot in the door of the offline retail world with the help of one of the biggest names in the business.